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Interest rates have been a key player in the property market over the past few years. And while rising rates have previously put a ton of pressure on buyers, slowing market activity, the tide is changing and cuts are coming.
So what does this mean for property prices, supply, and investment opportunities in 2025, and how can you prepare yourself to get ahead of the game with your investments?
Let’s talk it through:
Where are we currently at with interest rates?
As of February 28, 2025, the Reserve Bank of Australia (RBA) reduced the official cash rate to 4.1%, marking the first rate cut since November 2020. Economists have also estimated that the RBA may implement additional rate cuts throughout 2025.
Following this reduction, several of the major banks also adjusted their mortgage rates accordingly, reducing monthly repayments for borrowers.
How do these rate cuts impact the market?
- More buyers entering the market: With lower interest rates, we generally see lower borrowing costs – meaning you can borrow MORE money to invest in property, with a lower payback on that loan. This makes the property market more accessible, bringing more buyers into the market.
The Perks: Increased demand for properties which can drive up property prices, increasing the value of your investments.
The challenges: More buyers in the market means more competition, and if everyone rushes in at once it could lead to fast price growth and difficulty securing high-value property. This means you’re likely going to be facing a bit more volatility within the market, or may have difficulty selling at the right price later down the track.
- Increased investor activity: Rate cuts generally mean better cash flow and higher rental yields, especially if property prices rise – which is likely to bring more investors into the market. Not only will you now be competing with more people interested in owner-occupiers, but also with investors looking to rent out their investment properties, or buy and resell.
The Perks: More investors in the market makes for a more competitive environment, meaning it’s easier to sell properties at better prices. It also boosts liquidity which means properties are bought and sold faster, benefiting those who already HAVE investments.
The Challenges: With increased competition, it can be harder to find good investment opportunities or affordable properties. In some cases too many investors in one area can lead to oversupply too – affecting long-term value and rental demand.
- Tighter supply conditions: There will be more demand for property as we’ve just established, but with the lack of supply still a very real issue due to government restrictions, lack of building supplies and not enough workers to actually build the houses we need, we’re going to see this also contribute to the rise in property prices.
The perks: Properties are likely to become more valuable as demand outpaces supply, and we will likely also see higher rents, boosting rental yields and ultimately the cash in your pocket as an investor.
The challenges: There are far less available properties for investors to purchase, and the delays in new developments mean it’s harder to find HIGH QUALITY properties in good locations which would over time lead to value growth. If supply stays low for too long there’s a risk of an overheated market – which may lead to price corrections in the future and also impacting the long-term value of your property.
Something else to keep your eye on is the potential tax cuts, government policy changes or lending adjustments which could impact investors. It’s not a given – but definitely a key factor to watch out for.
What investors should do now to be prepared
Plan ahead:
Make sure you have a solid strategy in place BEFORE all of these changes come into play. While these cuts will definitely have a short-term impact on the market, knowing what your long-term game is will help you have the patience to ride it out, or the confidence to make big decisions when opportunities arise.
You may also want to consider securing pre-approvals (where a lender decides how much they’re willing to lend you for a property purchase), because it locks in your borrowing capacity and means you can act quickly when the rates do lower.
Identify high growth areas:
Look for locations that have the strong fundamentals for a great investment – before demand surges. Areas with strong infrastructure development, population growth and employment opportunities are key.
Knowing what to look for, and having your eye on key areas will put you far ahead of those fresh buyers entering the market.
Act early:
Getting ahead of the rate cuts could mean securing property at a better price before the competition increases. Because once those rates drop, buyer demand will skyrocket and the conditions are likely to be much more volatile.
If you’re in a position to buy, shortlisting properties, getting pre-approvals in place and working with experts to identify high-growth areas is a great way to start acting now.
In essence, 2025 is shaping up to be a pivotal year in the property market. With rate cuts already in place, we should start to see some of these big impacts very soon, which makes it more important than ever to position yourself early to take advantage of these altering conditions.
If you’re looking for smart investment strategies – that’s why we’re here.
Our job is to work with you to not only understand your unique position, but to use these market changes to identify areas where you can benefit.
If you’re interested in finding out more, give us a call on 1300 776 735 or contact us here.
Acting now will put you ahead, but you know what will put you in an even better position? Having the right support while you do act.
